It’s that day again. The day where I tune into Google’s blogs and look for all the silly things they burned money on. They’re fun — and what I can only suspect — expensive gags. Unfortunately, these fun videos have become a reason for upset Google Reader users to focus on.
Introducing Gmail Blue
It’s pretty ugly from up top but there is no denying how compact that new PlayStation 3 is.
It’s an ant compared to the classic fat PlayStation 3.
Things are moving at a quick pace this week. I’ve been talking on the phone and exchanging e-mails with lawyers, insurance folks and whomever I need to get in touch with to process this new move.
I have a copy of Max Payne 3 coming for May 15. I just hope I have enough time to actually play it then.
It wouldn’t be a Game Developer’s Conference without some middleware upselling. First we have Crytek’s CryEngine 3. It starts with a demo reel of games powered by their engine before getting into the nitty gritty.
It’s a nice little off screen capture of the trailers, but it doesn’t quite match the trailer Epic put out for their Unreal Engine 3 updates.
Epic’s trailer showcased a wide range of platforms including Adobe Flash, Vita, iOS and the usual candidates. That’s far more impressive than the handful of no-name games (except Mechwarrior Online) that Crytek showed off. But most importantly, Unreal Engine 3 continues to look awesome. I look forward to GDC 2013 where we’ll hopefully be seeing Unreal Engine 4 making its debut.
North American
European
The North American one shows a glimpse of some game, but it insinuates that “3G Gaming” will be the kind of multiplayer game we can find on the consoles.
The European ad doesn’t show any gameplay and if it wasn’t the PlayStation Vita’s launch window, it could have been taken as an ad for the PlayStation brand in general.
I believe both ads fail to promote the Vita properly. In fact, Apple has done a better job promoting their iOS devices for games:
Forget that it’s poorly lit and in Japanese. Just look at these game characters and how awkward and ridiculous they look in the real world. Unsurprisingly, it’s the judge that looks the most plausible.
It’s another example of why literal adaptations just doesn’t work.
Three trailers from three different games that have the number three on their boxes.
Battlefield 3 Multiplayer Trailer